Step 1 - Get Your Branding Message Right
Most businesses get by with a mediocre marketing message at best, and because of this, their businesses are just surviving. . . treading water. It is because the message is not quite connecting with all of the potential customers or prospects.
The first step of our 3 step process is getting your message right.
You may have spent thousands of dollars with a marketing firm to get the right color sets, the right logo, a fancy website, a sleek brochure and some over-priced advertising. . . All of these things are important, but your business is still not growing.
You were given the wrong advice and guess what. . . it's not your fault.
Chances are, your marketing language is not right.
Your marketing message is your foundation and everything else is built upon its accuracy.
If your message is off by as little as 2%, you could be missing as much as 10% to 50% of your potential revenue, or more.
The late, great Claude Hopkins, pioneer of modern advertising and marketing, proved through decades of successful advertising and testing that getting the initial marketing message correct could mean as much as a 7-fold increase in sales.
Your marketing message is no different. It filters people in and out of your business 24-7.
Your business may have more than 1 product, service, or message, but to break through and grow a stronger business, you must sharpen the point of your "marketing spear" and properly target your marketing message to hit your target and get the best results.
Let us help you master your marketing & branding language so that you are not leaving any money on the table.